PRIVACY POLICY
Effective Date: January 1, 2025
Last Updated: November 30, 2025
This Privacy Policy explains how ABC Events, Inc. and Peake Events, Inc. (“we,” “our,” or “us”) collect, use, disclose, and protect your information when you visit our websites, purchase tickets, register for events, volunteer, or engage with any of our services.
By accessing our websites or providing your information, you agree to the terms of this Privacy Policy.
1. Information We Collect
A. Personal Information You Provide
We may collect personal information when you:
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Purchase tickets
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Sign up for newsletters
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Register for an event, contest, or activity
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Submit a vendor or sponsorship application
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Volunteer at an event
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Contact us via forms, email, or phone
This may include:
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Name
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Email address
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Mailing address
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Phone number
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Payment information (processed securely by third-party providers)
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Demographic information (optional)
B. Automatically Collected Information
When you visit our sites, we may automatically collect:
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IP address
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Browser type and device information
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Pages viewed
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Referring website
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Cookies and tracking data (analytics, advertising pixels, remarketing)
C. Third-Party Data Sources
We may receive information from:
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Ticketing platforms (Eventbrite, SquadUP, Ticket Tailor, etc.)
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Payment processors
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Social media platforms
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Marketing partners
2. How We Use Your Information
We use your information to:
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Process ticket sales and event registrations
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Communicate event updates, reminders, and promotions
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Operate, maintain, and improve our websites
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Respond to customer service inquiries
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Send newsletters and marketing communications (with opt-out options)
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Analyze website usage and improve user experience
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Ensure event safety and security
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Comply with legal obligations
3. How We Share Your Information
We may share your information with:
A. Service Providers
Trusted partners who support our operations, such as:
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Ticketing and payment processors
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Email marketing platforms
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Website hosting and analytics providers
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Volunteer management systems
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SMS/text alert providers
These partners only use your information as necessary to provide services to us.
B. Event Partners and Sponsors (Limited)
We may share non-sensitive, aggregated data with sponsors for reporting purposes.
We do not sell or share personal information with sponsors unless you explicitly opt in.
C. Legal Compliance
We may disclose information only if required to:
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Comply with applicable law
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Respond to lawful requests
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Protect the rights, safety, and property of ABC Events, Inc., Peake Events, Inc., attendees, or the public
4. Cookies & Tracking Technologies
We use cookies, pixels, and analytics tools (such as Google Analytics and Meta Pixel) to:
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Understand website traffic
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Improve website performance
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Measure marketing effectiveness
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Deliver targeted advertisements
You can disable cookies in your browser settings, but some website functions may not work properly.
5. Email & SMS Communications
By providing your email or phone number, you consent to receiving:
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Ticket confirmations
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Event announcements
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Weather updates and emergency alerts
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Marketing promotions
You can unsubscribe at any time:
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Email: Click “unsubscribe” at the bottom of any email
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SMS: Reply STOP
6. Data Security
We implement industry-standard security measures to protect your data.
However, no method of data transmission is 100% secure, and we cannot guarantee absolute protection.
Payment information is never stored by ABC Events, Inc. or Peake Events, Inc. It is securely handled by PCI-compliant processors.
7. Children’s Privacy
Our events are family-friendly, but our websites are not intended for children under 13.
We do not knowingly collect personal information from children without parental consent.
8. Third-Party Links
Our websites may link to third-party sites or ticketing platforms.
We are not responsible for the privacy practices or content of those external websites.
9. Your Rights & Choices
Depending on your location, you may have rights regarding your personal information, including:
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Access
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Correction
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Deletion
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Opt-out of marketing
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Restrict certain processing
To exercise these rights, contact us at:
hq@thepeakeevents.com
info@abceventsinc.com
10. Changes to This Privacy Policy
We may update this Privacy Policy as needed.
Changes will be posted with an updated “Effective Date.”
11. Contact Information
For questions or concerns:
ABC Events, Inc.
PO Box 394
Arnold, MD
Peake Events, Inc.
hq@thepeakeevents.com
